Pureffect Biondina Blonde Ash Toning Shampoo - Vegan Purple Shampoo

Biondina Blonde Ash Toning Shampoo with Kakadu Plum

Pureffect Biondina Colour Toning Shampoo is the ultimate solution for blonde hair seeking to neutralize yellow tones and maintain vibrant, cool-toned color. Enriched with native Australian Kakadu Plum extracts, this gentle vegan formula softens, smooths, and protects blonde hair against UV, thermal, and environmental damage.

Key Benefits

• Neutralizes Yellow Tones: Purple toning formula eliminates unwanted brassy, yellow tones
• Kakadu Plum Enriched: Native Australian superfruit rich in Vitamin C for antioxidant protection
• UV & Thermal Protection: Shields hair from sun damage and heat styling
• Environmental Defense: Protects against pollution and environmental stressors
• Softens & Smooths: Leaves hair silky, manageable, and frizz-free
• Keeps Color Vibrant: Maintains and enhances blonde color between salon visits
• 100% Vegan: Cruelty-free formula with no animal-derived ingredients
• For All Blondes: Perfect for natural, highlighted, or bleached blonde hair

How to Use

Apply to wet hair and massage into scalp and hair to create a rich lather. Leave on for 3-5 minutes to allow toning pigments to work (longer for more intense toning). Rinse thoroughly. Use 1-2 times per week or as needed to maintain cool blonde tones. For best results, follow with Pureffect Biondina Conditioner.

Perfect for: All shades of blonde hair seeking to eliminate yellow tones, protect color, and maintain vibrant, cool-toned blonde.

Size: 1kg